Clickfraud making CPM less useful

After my earlier post on CPM becoming less useful as an advertisement metric, I just saw this excellent post on click fraud by Andy Greenberg. After reading it I cannot help but feel that the whole advertisement business is inflated too much. Where are the companies that are going to demand more value for their advertisement spent!


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1 Response to Clickfraud making CPM less useful

  1. Pingback: On-line advertisement uncomfortable for traditional companies? « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior

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