Clickfraud making CPM less useful

After my earlier post on CPM becoming less useful as an advertisement metric, I just saw this excellent post on click fraud by Andy Greenberg. After reading it I cannot help but feel that the whole advertisement business is inflated too much. Where are the companies that are going to demand more value for their advertisement spent!

Advertisement

About vanelsas

See my about page, https://vanelsas.wordpress.com/about/ ;-)
This entry was posted in advertisement, click fraud, cpm. Bookmark the permalink.

1 Response to Clickfraud making CPM less useful

  1. Pingback: On-line advertisement uncomfortable for traditional companies? « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s