John Battelle pointed me to an excellent article by Kevin Kelly called “A new corner in the future of advertising“. In this in-depth analysis Kevin suggests that the introduction of Google Gadget adds might lead to a future in which the publisher, that is you, chooses which adds can be displays. I talked earlier about such a future, although I speculated on it from a user/consumer perspective. For more on this see here. Kevin shows that the technology is there to do this. He also describes a model in which more traditional advertising (advertiser decides which ad goes where) can live side by side in a world where you decide. I really like this. Not only can it help reduce the number of non-interesting adds I am confronted with on the Internet, but I think if we can unleash the creativity of the community, adds might just become fun! I had a great time looking at some of the best community made commercials for Firefox. I like this one for example. Who knows, advertisement might just become fun again.
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