Facebook announces that they have just integrated Microsoft Live Search into Facebook. Undoubtedly to generate some cash revenues next to the advertisement business they are in.
Am I the only one that finds that they get scarier every day. Facebook not only builds walls that ensure it’s nearly impossible to get out of, but now they also track and trace me while I am searching the web? With Google at least the search results are anonymous and adding to some greater good and benefit of the user while leading to revenues for Google. With Facebook I am not anonymous while I’m searching. Facebook gets into my profile, my friends, my interactions and now search. And it is all for the user of course as they note in the announcement:
Along with your search results, you may also begin to see ads for products, services or other things that are relevant to your query.
It obviously won’t take long before Facebook starts messing with your search actions to provide you and your Facebook friends a “better” experience within Facebook, as Leah Pearlman from Facebook notes when she finishes her exciting announcement:
Leah is searching on Facebook for a good place to eat tonight with her friends.
I’m sorry, but the giving you a better user experience just doesn’t cut it for me. Facebook provides interesting social networking features but their advertisement based business model puts them on the Big Brother side, not on my side as a user. They are digging in way too deep into my social interactions for me to feel safe when I use the service.
What scares me most is that most users either don’t care or don’t understand the possible implications of this. If there was any country or government in the world that would keep track of it’s citizens the way Facebook is doing we would be talking cold war and dictatorship. But on the web it seems to be OK that someone holds private information on more than 100Mln users (that’s a big country), their relationships, their interactions and search.
Ignorance is bliss they say. I say we’re all a bunch of morons that we allow this to happen. By giving companies like Facebook access to such large amounts of private data we are opening the doors for a privacy nightmare. And that door can’t be closed anymore. Facebook doesn’t forget.