Category Archives: advertisement

How friend recommendations can make or break trust

Friend recommendations are becoming increasingly important in commercial transactions. They come in different forms using different technologies. The thought behind them is simple. When someone you know endorses (‘likes” is the buzz word nowadays) some advertisement/product/service/brand you will be more … Continue reading

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Posted in advertisement, social media, SocialAds | Tagged , , , | 3 Comments

The real value of Twitter’s ‘Suggested users feature

Jason Calacanis has a long post up about the value of a Twitter suggested user. He explains that being a suggested user on Twitter is more valuable than buying a superbowl ad: Everyone loves a timely or fascinating question and, … Continue reading

Posted in advertisement, Friendfeed, Jason Calacanis, Robert Scoble, Twitter | Tagged , , , , | 3 Comments

Mark Zuckerberg is answering the wrong question, and we fell for it again

There has been quite a bit of uproar about Facebook changing their Terms of Service. Unfortunately, no one is asking the right question, thus letting Mark get away with answering the wrong one. The section that created this uproar reads: … Continue reading

Posted in advertisement, business model, Facebook, Mark Zuckerberg, privacy | Tagged , , , , | 23 Comments

Would you be willing to pay for a web 2.0 service that provides value?

The dominant web 2.0 business model is the FREE business model. It comes in many different variants, but the most widely used are the freemium business model (I always thought Fred Wilson came up with that term, but he says … Continue reading

Posted in advertisement, Chris Anderson, Fred Wilson, free business model, Freemium, Kevin Kelly, Uncategorized, web 2.0 | Tagged , , , , , , | 24 Comments

5 reasons why Facebook sucks

So Facebook allows its users to import content into their newsfeeds now? Competing with aggregators like Friendfeed? Big deal. The service is already loaded with features that provide no value, so adding a new one isn’t going to make it … Continue reading

Posted in advertisement, business model, customer lock-in, Facebook, Friendfeed, on-line advertisement, social networks | Tagged , , , , , , | 75 Comments

Social networking may be declining, social interaction won’t

I read a Business Week article this morning which suggests that the current MySpace generation is becoming fed up with the ad bombardments on the site. They seem to be spending less time on MySpace because of it. A quote … Continue reading

Posted in advertisement, Beacon, Facebook, Friendfeed, Google, myspace, social interaction, social networks, SocialAds | Tagged , , , , , , , , | 11 Comments

Qtrax: same old wine wrapped in a new bottle

This morning a lot of posts discuss the announcement that Qtrax has signed deals with all 4 major music labels for the peer2peer free ad-based music download service. Interesting enough, after everyone has started quoting each other on this “break … Continue reading

Posted in advertisement, EMI, Music industry, p2p, Qtrax, Sony, Universal, Warner, Yahoo music | Tagged , , , , , , , , , , | 1 Comment

Human nature: Some things will never change

I usually start writing new entries after the weekend, but yesterday just didn’t work out. I was in a car accident with 6 other cars on the freeway. Nobody hurt, but I parked my car in the back of the … Continue reading

Posted in advertisement, business model, data, Facebook, human behavior, social networks | Tagged , , , , , , | 2 Comments

Google’s assault plans on social networks

TechCrunch just posted an article in which they reveal that Google might be planning a “major assault” on the social networking scene. I have written on the Google strategy before, and it seems that a lot of the things written … Continue reading

Posted in advertisement, Facebook, Google, interaction, Mobile, privacy, Social Graph, social networks, web 2.0 | Tagged , , , , , , , , | 2 Comments

Counting down the downfall of Facebook as they set to introduce major ad play

Well the countdown has started. While the blogging and advertisement community seems exhilarated about the plans Facebook is about to reveal monetizing not only their user profile base but also the relations between its users (what is being called a … Continue reading

Posted in advertisement, Facebook, Social Graph, social networks | Tagged , , , , , | 14 Comments

Facebook stealth ad system won’t be a match for Google

Just saw a valleywag post on the new Facebook ad system that seems to be coming out of stealth mode. The tone of the article being that Google should be paying attention to this new thread. Come on guys. I … Continue reading

Posted in advertisement, Facebook, Google, valleywag | Tagged , , , , , | Leave a comment

Design of an Open Social Interaction Network: Human needs

After I posted some of my observations about flaws in web 2.0, I received a lot of positive and smart reactions. Becoming a bit overconfident I suggested that we might be able to aid future service design by exploring with … Continue reading

Posted in advertisement, Facebook, friends, internet evolves around you (not), Mobile Internet, Open Social Interaction Networks, OpenID, sharing, social networks, web 2.0 | Tagged , , , , , | 6 Comments

Is Steve Ballmer really smart or really dumb?

A lot of posts appeared this morning on Steve Ballmer who has made some provocative statements about Facebook. They seem to contradict each other. Robert Scoble writes that Steve Ballmer still doesn’t understand Social Networking. Robert makes a couple of … Continue reading

Posted in advertisement, Facebook, Google, Microsoft, Robert Scoble, social networks, web 2.0 | Tagged , , , , , , | 1 Comment

Following the emotions of millions of people!

Just saw an incredible presentation of Jonathan Harris, artist and storyteller on Picnic 2007. Jonathan has done several amazing projects regarding the feelings, memories, daily activities of human beings on a global scale.  One of his great projects is called … Continue reading

Posted in advertisement, cross media, Facebook, Jonathan Harris, on-line advertisement, social behavior | Tagged , , , , , , | 1 Comment

Matching advertisement to consumer profiles part 2

Michael Arrington at TechCrunch has written a nice post on a user profiling in a social community Piczo. The idea is to let the user decorate his profile page in a similar way teenagers do with their bedroom. Hanging posters, … Continue reading

Posted in advertisement, community marketing, on-line advertisement, Profiles | Tagged , , , , | 1 Comment

High Risk investment: Microsoft wants a piece of Facebook

Different sources (for example here, here, here) reported that Microsoft might be putting a large financial injection into Facebook. According to the Wall Street Journal, Microsoft might invest $300 to $500Mln to obtain a stake of 5% in Facebook. Thus … Continue reading

Posted in advertisement, Facebook, Microsoft, on-line advertisement, Profiles, Wall Street Journal | Tagged , , , , | 1 Comment

A new corner in the future of advertising

John Battelle pointed me to an excellent article by Kevin Kelly called “A new corner in the future of advertising“. In this in-depth analysis Kevin suggests that the introduction of Google Gadget adds might lead to a future in which … Continue reading

Posted in advertisement, Firefox, future of advertisement, Google Gadget Ads, John Battelle, Kevin Kelly | Tagged , , , , , | 4 Comments

On-line advertisement uncomfortable for traditional advertisement companies?

Scott Karp wrote a nice article called “who is a afraid of on-line advertising“. According to a survey done by McKinsey many advertisers are afraid to spend their dollars on-line, because of the lack of meaningful metrics and adequate capabilities. … Continue reading

Posted in advertisement, cpm, on-line advertisement, scott karp | Tagged , , , | Leave a comment

Matching advertisement on consumer profiles

Several posts about new advertisement initiatives today. Saw a post here discussing the announcement of MySpace that they will start using user profiles to customise the adds you get to see. And Google is now turning widgets into adsense, leveraging … Continue reading

Posted in advertisement, Google Gadget adds, myspace, social networks | Tagged , , , | 4 Comments