Category Archives: advertisement
The real value of Twitter’s ‘Suggested users feature
Jason Calacanis has a long post up about the value of a Twitter suggested user. He explains that being a suggested user on Twitter is more valuable than buying a superbowl ad: Everyone loves a timely or fascinating question and, … Continue reading
Mark Zuckerberg is answering the wrong question, and we fell for it again
There has been quite a bit of uproar about Facebook changing their Terms of Service. Unfortunately, no one is asking the right question, thus letting Mark get away with answering the wrong one. The section that created this uproar reads: … Continue reading
Would you be willing to pay for a web 2.0 service that provides value?
The dominant web 2.0 business model is the FREE business model. It comes in many different variants, but the most widely used are the freemium business model (I always thought Fred Wilson came up with that term, but he says … Continue reading
Qtrax: same old wine wrapped in a new bottle
This morning a lot of posts discuss the announcement that Qtrax has signed deals with all 4 major music labels for the peer2peer free ad-based music download service. Interesting enough, after everyone has started quoting each other on this “break … Continue reading
High Risk investment: Microsoft wants a piece of Facebook
Different sources (for example here, here, here) reported that Microsoft might be putting a large financial injection into Facebook. According to the Wall Street Journal, Microsoft might invest $300 to $500Mln to obtain a stake of 5% in Facebook. Thus … Continue reading
A new corner in the future of advertising
John Battelle pointed me to an excellent article by Kevin Kelly called “A new corner in the future of advertising“. In this in-depth analysis Kevin suggests that the introduction of Google Gadget adds might lead to a future in which … Continue reading
On-line advertisement uncomfortable for traditional advertisement companies?
Scott Karp wrote a nice article called “who is a afraid of on-line advertising“. According to a survey done by McKinsey many advertisers are afraid to spend their dollars on-line, because of the lack of meaningful metrics and adequate capabilities. … Continue reading