Category Archives: advertisement
How friend recommendations can make or break trust
Friend recommendations are becoming increasingly important in commercial transactions. They come in different forms using different technologies. The thought behind them is simple. When someone you know endorses (‘likes” is the buzz word nowadays) some advertisement/product/service/brand you will be more … Continue reading
Posted in advertisement, social media, SocialAds
Tagged advertisement, friend recommendations, social media, SocialAds
3 Comments
The real value of Twitter’s ‘Suggested users feature
Jason Calacanis has a long post up about the value of a Twitter suggested user. He explains that being a suggested user on Twitter is more valuable than buying a superbowl ad: Everyone loves a timely or fascinating question and, … Continue reading
Posted in advertisement, Friendfeed, Jason Calacanis, Robert Scoble, Twitter
Tagged advertisement, Friendfeed, Jason Calacanis, Robert Scoble, Twitter
3 Comments
Mark Zuckerberg is answering the wrong question, and we fell for it again
There has been quite a bit of uproar about Facebook changing their Terms of Service. Unfortunately, no one is asking the right question, thus letting Mark get away with answering the wrong one. The section that created this uproar reads: … Continue reading
Posted in advertisement, business model, Facebook, Mark Zuckerberg, privacy
Tagged advertisement, business model, Facebook, Mark Zuckerberg, privacy
23 Comments
Would you be willing to pay for a web 2.0 service that provides value?
The dominant web 2.0 business model is the FREE business model. It comes in many different variants, but the most widely used are the freemium business model (I always thought Fred Wilson came up with that term, but he says … Continue reading
5 reasons why Facebook sucks
So Facebook allows its users to import content into their newsfeeds now? Competing with aggregators like Friendfeed? Big deal. The service is already loaded with features that provide no value, so adding a new one isn’t going to make it … Continue reading
Social networking may be declining, social interaction won’t
I read a Business Week article this morning which suggests that the current MySpace generation is becoming fed up with the ad bombardments on the site. They seem to be spending less time on MySpace because of it. A quote … Continue reading
Posted in advertisement, Beacon, Facebook, Friendfeed, Google, myspace, social interaction, social networks, SocialAds
Tagged advertisement, Beacon, Facebook, Friendfeed, Google, myspace, social interaction, social networks, SocialAds
11 Comments
Qtrax: same old wine wrapped in a new bottle
This morning a lot of posts discuss the announcement that Qtrax has signed deals with all 4 major music labels for the peer2peer free ad-based music download service. Interesting enough, after everyone has started quoting each other on this “break … Continue reading
Posted in advertisement, EMI, Music industry, p2p, Qtrax, Sony, Universal, Warner, Yahoo music
Tagged advertisement, download, EMI, free, music, p2p, peer to peer, Qtrax, Sony, Universal, Warner
1 Comment
Human nature: Some things will never change
I usually start writing new entries after the weekend, but yesterday just didn’t work out. I was in a car accident with 6 other cars on the freeway. Nobody hurt, but I parked my car in the back of the … Continue reading
Posted in advertisement, business model, data, Facebook, human behavior, social networks
Tagged advertisement, data, Facebook, Huma Behavior, interaction, social networks, web 2.0
2 Comments
Google’s assault plans on social networks
TechCrunch just posted an article in which they reveal that Google might be planning a “major assault” on the social networking scene. I have written on the Google strategy before, and it seems that a lot of the things written … Continue reading
Posted in advertisement, Facebook, Google, interaction, Mobile, privacy, Social Graph, social networks, web 2.0
Tagged business model, Facebook, Google, mobile strategy, on-line advertisement, privacy, Social Graph, social networks, web 2.0
2 Comments
Facebook will be no match for Google
After the first Twitter and blog post of Robert Scoble about Google buying Jaiku the twitter space is full of Jaiku. Its everywhere. Lots of discussion on what this means for Twitter. Robert states in a second post that the … Continue reading
Posted in advertisement, Facebook, Google, Jaiku, Mobile social networks, Orkut, social networks, Toni Ahonen, web 2.0
Tagged advertisement, Facebook, Google, google phone, Jaiku, Mobile social networks, Orkut, social networks
5 Comments
Design of an Open Social Interaction Network: Human needs
After I posted some of my observations about flaws in web 2.0, I received a lot of positive and smart reactions. Becoming a bit overconfident I suggested that we might be able to aid future service design by exploring with … Continue reading
Is Steve Ballmer really smart or really dumb?
A lot of posts appeared this morning on Steve Ballmer who has made some provocative statements about Facebook. They seem to contradict each other. Robert Scoble writes that Steve Ballmer still doesn’t understand Social Networking. Robert makes a couple of … Continue reading
Posted in advertisement, Facebook, Google, Microsoft, Robert Scoble, social networks, web 2.0
Tagged advertisement, Facebook, Google, Robert Scoble, social networks, Steve Ballmer, web 2.0
1 Comment
Following the emotions of millions of people!
Just saw an incredible presentation of Jonathan Harris, artist and storyteller on Picnic 2007. Jonathan has done several amazing projects regarding the feelings, memories, daily activities of human beings on a global scale. One of his great projects is called … Continue reading
High Risk investment: Microsoft wants a piece of Facebook
Different sources (for example here, here, here) reported that Microsoft might be putting a large financial injection into Facebook. According to the Wall Street Journal, Microsoft might invest $300 to $500Mln to obtain a stake of 5% in Facebook. Thus … Continue reading
A new corner in the future of advertising
John Battelle pointed me to an excellent article by Kevin Kelly called “A new corner in the future of advertising“. In this in-depth analysis Kevin suggests that the introduction of Google Gadget adds might lead to a future in which … Continue reading
On-line advertisement uncomfortable for traditional advertisement companies?
Scott Karp wrote a nice article called “who is a afraid of on-line advertising“. According to a survey done by McKinsey many advertisers are afraid to spend their dollars on-line, because of the lack of meaningful metrics and adequate capabilities. … Continue reading
Posted in advertisement, cpm, on-line advertisement, scott karp
Tagged advertisement, cpm, on-line advertisement, scott karp
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Matching advertisement on consumer profiles
Several posts about new advertisement initiatives today. Saw a post here discussing the announcement of MySpace that they will start using user profiles to customise the adds you get to see. And Google is now turning widgets into adsense, leveraging … Continue reading
Posted in advertisement, Google Gadget adds, myspace, social networks
Tagged advertisement, Google Gadget adds, myspace, social networks
4 Comments
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