Category Archives: customer lock-in
On Apple, Facebook, Google, Whuffie and why customer lock-in sucks
What is the difference between customer lock-in and customer value It’s huge! Customer lock-in is a marketeers wet dream. It is a bonus received at the end of the year. It is an internally focused measurement. It is EGO. If … Continue reading
Posted in Apple, business model, customer lock-in, Customer Value, Facebook, freedom, Google, social media, Uncategorized
Tagged business model, customer lock-in, Facebook, freedom, Google, marketeer, social media
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Web 2.0 progress is held back by Web 1.0 business models
I’ve often wondered how web 2.0 is really different from web 1.0. Most seem to agree that web 2.0 was an evolution in which we went from portals and destination to data and interactions. Web 2.0 is about interaction, social … Continue reading
5 reasons why Facebook sucks
So Facebook allows its users to import content into their newsfeeds now? Competing with aggregators like Friendfeed? Big deal. The service is already loaded with features that provide no value, so adding a new one isn’t going to make it … Continue reading
Free is a clever disguise for a concealed trap
I have been writing a lot about the problems I see with the current main stream web 2.0 business model. Free but ad based services. There are several issues with that business model that I summed up in a post … Continue reading
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