Category Archives: Customer Value
On Apple, Facebook, Google, Whuffie and why customer lock-in sucks
What is the difference between customer lock-in and customer value It’s huge! Customer lock-in is a marketeers wet dream. It is a bonus received at the end of the year. It is an internally focused measurement. It is EGO. If … Continue reading
Posted in Apple, business model, customer lock-in, Customer Value, Facebook, freedom, Google, social media, Uncategorized
Tagged business model, customer lock-in, Facebook, freedom, Google, marketeer, social media
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Free is a clever disguise for a concealed trap
I have been writing a lot about the problems I see with the current main stream web 2.0 business model. Free but ad based services. There are several issues with that business model that I summed up in a post … Continue reading
Think opposite, or keep on dreaming?
Sometimes when you look at a specific situation or problem it helps to think opposite. When you think opposite or try to do things entirely against existing rules it helps you to understand the system or to find new ways … Continue reading
Marketeers are idiots
There seems to be some discussion on TechMeme about a research report just released by Burst Media. The report describes the behavior of consumers watching on-line video and their perception to advertisement placements within it. Research results, can we call … Continue reading
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