Category Archives: on-line advertisement
Why trying to make add block users feel guilty will never work
Ars Technica has a post up in which they argue that ad blocking software seriously hurts their main revenue stream (advertisement). A quote from that post: My argument is simple: blocking ads can be devastating to the sites you love. … Continue reading
Two falses do not make a right
If a woman is raped, do you feel it’s her fault because she was dressed sexy and flirting a bit? If a tourist gets mugged on the streets of New York, would you agree that it’s his own fault because … Continue reading
Posted in on-line advertisement, privacy, sharing, social networks, SocialAds
Tagged online advertisement, privacy, sharing, social networks
2 Comments
The difficulty I have with privacy controls on Facebook
I’m not a regular user of Facebook. I’ve joined a long time ago, have given it a few tries and then stopped using it. There are many reasons I don’t use it. I’ve written a post a long time ago … Continue reading
Posted in business model, Facebook, on-line advertisement, privacy, Social Advertisement
Tagged business model, Facebook, on-line advertisement, privacy, SocialAds
2 Comments
Web 2.0 progress is held back by Web 1.0 business models
I’ve often wondered how web 2.0 is really different from web 1.0. Most seem to agree that web 2.0 was an evolution in which we went from portals and destination to data and interactions. Web 2.0 is about interaction, social … Continue reading
It is naive to think our online lives are not connected to real-life
There seems to be a strange disconnect between our online and offline lives. Different rules, norms and values seem to apply. It is as if our online personality is not connected to our real life. We act differently and feel … Continue reading
Freemium is better than Free
A few interesting posts drew my attention this morning. First there was Dave Winer who predicts that on-line advertisement will be dead. Not because it will completely disappear, or that it’s growth will slow down considerable. But because it will … Continue reading
Posted in business model, free business model, Freemium, on-line advertisement
Tagged free, Freemium, on-line advertisment
10 Comments
Old fashioned advertisement tax gets in the way of our desire to view online video
Interesting post this morning on a new technology by Auditude that allows the identification of online video using the video content itself to create electronic signatures. This technology is more reliable than tagging as video’s that are posted on networks … Continue reading
How 475Bln customer views can lead to ZERO value
I noticed a TechCrunch article this morning talking about lay-offs at one of the top 5 advertisement networks Adbrite. It’s always sad when a company has to let people go, but that wasn’t really what drew my attention. It was … Continue reading
Posted in business model, on-line advertisement, web 2.0
Tagged Adbrite, on-line advertisement, user value, web 2.0 business model
16 Comments
A shakeout of unhealthy advertisement sponsored web 2.0 businesses
There is some talk this morning on the possibility of on-line advertisement collapsing due to the current financial crisis. Svetlana Gladkova notes that when looking back at the Great Depression advertisement spent remained healthy and asks herself if we are … Continue reading
Posted in business model, on-line advertisement, shakeout, web 2.0
Tagged business models, on-line advertisement, shakeout, web 2.0
2 Comments
The best business models focus on user value
Fred Wilson just wrote a post called Free versus Paid. In it he says: It’s much better, in my opinion, to go with the freemium model, give a version of the service away for free to all comers, get a … Continue reading
Posted in Fred Wilson, Freemium, on-line advertisement, user centric web
Tagged Fred Wilson, Freemium, on-line advertisement, user centric web
10 Comments
Beacon and other forms of advertisement have no place in Social Interaction
Facebook is bringing us back Beacon again. According to Nick over at All Facebook Beacon had not really disappeared. It was just less intrusively in sight. A little storm appeared on Techmeme over it.. For the very few of you … Continue reading
Posted in Beacon, Facebook, on-line advertisement, social networks, user centric web
Tagged Beacon, Facebook, on-line advertisement, social networks, user value
3 Comments
A recipe to the elixer of life
Read an amusing post this morning by Kevin Kelley. In a post called “Temporary becomes permanent” he muses about how some things end up becoming permanent, even if it wasn’t intended that way: Most permanent things begin as a temporary … Continue reading
Posted in data, on-line advertisement, online fragmentation, receipe for eternal life, web 2.0
Tagged data hogging, eternal life, online presence, receipe, web 2.0
3 Comments
The Tech elite creates its own web 2.0 bubble
Kara Swisher created a little storm on TechMeme with a post called “Twitter, where no one knows your name“. In it she noted that no one really nows what Twitter (she asked a few friends). This created the usual river … Continue reading
Posted in business model, Kara Swisher, on-line advertisement, Tech Elite, Twitter, web 2.0
Tagged blogosphere, Kara Swisher, Tech Elite, Twitter, web 2.0
19 Comments
5 ways Facebook can leverage their platform and start justifying a $15 Bln valuation
Paul Buchheit wrote an interesting post a few days ago called “Facebook knows who you are, and that is worth more than you think”. As an ex-Google employee and now one of the founders of FriendFeed, he knows what he … Continue reading
5 reasons why Facebook sucks
So Facebook allows its users to import content into their newsfeeds now? Competing with aggregators like Friendfeed? Big deal. The service is already loaded with features that provide no value, so adding a new one isn’t going to make it … Continue reading
We need a revolution in ads, but this ain’t it yet
The Wall Street Journal just published an article written by Esther Dyson, called “the Coming Ad Revolution”. It is an interesting article. I think Ms Dyson starts out right when she discusses the current bombardments of ad pressure that ultimately … Continue reading
Current web 2.0 thinking is mediocre, lazy, and opportunistic
I had a great time reading though blog posts this morning. I am going to try and combine a few of the things I read and explain to you why web 2.0 thinking is becoming more and more mediocre. Let’s … Continue reading
Freedom to the people (part 2)
In a previous post I talked about some major changes I would like to see happening to the current web. The most important aspect of that is to provide the user freedom again. I said: More than 2006, when Time … Continue reading
Posted in Alexander van Elsas, Beacon, business model, Data Portability, Facebook, Flickr, freedom, interaction, on-line advertisement, privacy, Real life, social networks, SocialAds, Uncategorized, user centric web, web 2.0, web 3.0
Tagged Beacon, business model, Facebook, freedom, on-line advertisement, social networks, SocialAds, user centric web, web 2.0, web 3.0
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The art of becoming successful
Fred Wilson has written 2 excellent posts on his personal success/failure rate as a venture capitalist, and on the reasons why early stage ventures fail. It is good reading material, especially if you are not in the venture capital business … Continue reading
Anyone care for a free lunch?
Chris Anderson, of the long tail, wrote a nice post about the “free” business model. He gets a lot of questions on that, as people are often confused how it works (someone has to pay the bill, and someone has … Continue reading
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