Category Archives: on-line advertisement

It’s about interaction stupid!

Yesterday I wrote about the problem I have with the Facebook business model (actually, it is a web 2.0 business model flaw).  I am not concerned about advertisement in general. Advertisement is fine. It is a way for a brand … Continue reading

Posted in business model, Facebook, on-line advertisement, Social Graph, social networks, SocialAds, Uncategorized, user centric web, web 2.0 | Tagged , , , , , , | 5 Comments

Let Facebook be a data hog. User centric thinking will win in the end

Facebook is under fire, this time over data portability. A lot of debate is going on right now, but few address, in my opinion, what is the real issue. More on that further down the post, first a short overview … Continue reading

Posted in business model, Data Portability, Facebook, Jason Calacanis, on-line advertisement, Social Graph, social networks, Uncategorized, web 2.0 | Tagged , , , , , , , | 7 Comments

Getting the turkey ready for Thanksgiving

A lot of fuzz this morning about Facebook’s SocialAds and Beacons. Charlene Li from Forrester got her first personal, unexpected and unwanted encounter with Facebook ads as she found to her surprise that in her Facebook newsfeed there was a … Continue reading

Posted in Beacon, Facebook, MoveOn.org, on-line advertisement, Social Graph, SocialAds, web 2.0 | Tagged , , , , , , | 2 Comments

20 Bln reasons to get advertisement right

I do not dislike advertisement. If you are a regular reader of my posts, then you might get that impression. For example, I have started a countdown for the downfall of Facebook when they first mentioned their stealth ad system. … Continue reading

Posted in Facebook, Google, John Battelle, on-line advertisement, social capital, Social Graph, Social Networks Invitations Fatigue, SocialAds, Tara Hunt, Uncategorized, web 2.0 | Tagged , , , , , , , , , | 9 Comments

The conversation never stops

If I would have to name one thing technology has brought us the past years it would be the ability to interact with each other. There are so many ways we can connect now that we almost need to hire … Continue reading

Posted in business model, community marketing, eBay, Facebook, Google, interaction, Mobile, on-line advertisement, Radiohead, web 2.0, Yahoo | Tagged , , , , , , , , , , | 1 Comment

Mark Zuckerberg: When in doubt, follow the money

It is the day after the OpenSocial announcements Google has made. I like it already. The scooping part of such events isn’t nearly as interesting as the period afterwards when everyone starts analysing and speculating. It is from these brainwaves … Continue reading

Posted in Facebook, Google, iPhone, Mark Zuckerberg, on-line advertisement, OpenSocial, Orkut, Toni Ahonen, Uncategorized, web 2.0 | Tagged , , , , , , , , | 5 Comments

16 Bln reasons to get out of the web 2.0 advertisement trap

I am not a big fan of the mainstream web 2.0 business model, providing services for free and create revenues via ads. I realise that is not a popular position, especially since this model gets some companies to become valued … Continue reading

Posted in business model, Facebook, Google, Mobile Internet, on-line advertisement, social networks, web 2.0 | Tagged , , , , , , | 7 Comments

Ads and Social Networks, an explosive combination?

Just ran into several posts mentioning that Google has stopped an experiment with ads on their social network Orkut. Google claims it was only an experiment and that the ads only appeared in 1% of the pages shown. According to … Continue reading

Posted in Facebook, future of advertisement, Google, Microsoft, on-line advertisement, social networks | Tagged , , , , | 4 Comments

The flaws in web 2.0 and how to correct them part 2

After I wrote my earlier post called “The flaws in web 2.0 and how to correct them” I was surprised by the really positive replies and also the quality of the discussion that seems to have been triggered by it. … Continue reading

Posted in emotions, Facebook, friends, future of advertisement, on-line advertisement, OpenID, sharing, social capital, social networks, true interaction | Tagged , , , , , , | 5 Comments

Putting trust in your fans, a truly disruptive measure?

Just saw a nice article here about the release of the new album of Radiohead. Why am I writing about that? Well, because Radiohead has decided to dismiss of conventional distribution via the large record labels and instead let’s the … Continue reading

Posted in Facebook, myspace, on-line advertisement, social network, web 2.0 | Tagged , , , , , , | 2 Comments

Following the emotions of millions of people!

Just saw an incredible presentation of Jonathan Harris, artist and storyteller on Picnic 2007. Jonathan has done several amazing projects regarding the feelings, memories, daily activities of human beings on a global scale.  One of his great projects is called … Continue reading

Posted in advertisement, cross media, Facebook, Jonathan Harris, on-line advertisement, social behavior | Tagged , , , , , , | 1 Comment

Matching advertisement to consumer profiles part 2

Michael Arrington at TechCrunch has written a nice post on a user profiling in a social community Piczo. The idea is to let the user decorate his profile page in a similar way teenagers do with their bedroom. Hanging posters, … Continue reading

Posted in advertisement, community marketing, on-line advertisement, Profiles | Tagged , , , , | 1 Comment

High Risk investment: Microsoft wants a piece of Facebook

Different sources (for example here, here, here) reported that Microsoft might be putting a large financial injection into Facebook. According to the Wall Street Journal, Microsoft might invest $300 to $500Mln to obtain a stake of 5% in Facebook. Thus … Continue reading

Posted in advertisement, Facebook, Microsoft, on-line advertisement, Profiles, Wall Street Journal | Tagged , , , , | 1 Comment

Ad supported mobile phones will never work!

Just saw an announcement that MySpace will launch an ad supported mobile phone here and here. Other initiatives are rising from Fox (Foxsport), Photobucket etc. Forget about it. I personally don’t think it will work anytime soon. Why? Because the … Continue reading

Posted in Mobile, mobile advertisement, Mobile Internet, myspace, on-line advertisement | Tagged , , , , | 11 Comments

On-line advertisement uncomfortable for traditional advertisement companies?

Scott Karp wrote a nice article called “who is a afraid of on-line advertising“. According to a survey done by McKinsey many advertisers are afraid to spend their dollars on-line, because of the lack of meaningful metrics and adequate capabilities. … Continue reading

Posted in advertisement, cpm, on-line advertisement, scott karp | Tagged , , , | Leave a comment