Category Archives: on-line video advertisement

Who am I to say Robert Scoble and Mark Cuban are wrong?

Just read two excellent posts on the advantage of long term video. I first read Robert Scoble’s analysis who then pointed me to another good article by Mark Cuban. Robert says that long video will win over short video big … Continue reading

Posted in Hulu, Mark Cuban, on-line video advertisement, Robert Scoble, YouTube | Tagged , , , , , | 10 Comments

Marketeers are idiots

There seems to be some discussion on TechMeme about a research report just released by Burst Media. The report describes the behavior of consumers watching on-line video and their perception to advertisement placements within it. Research results, can we call … Continue reading

Posted in Customer Engagement, Customer Experience, Customer Value, on-line video advertisement, Rolf Skyberg, social capital, Tara Hunt, web 2.0 | Tagged , , , , , , , | 7 Comments