Category Archives: social capital

Marketeers are idiots

There seems to be some discussion on TechMeme about a research report just released by Burst Media. The report describes the behavior of consumers watching on-line video and their perception to advertisement placements within it. Research results, can we call … Continue reading

Posted in Customer Engagement, Customer Experience, Customer Value, on-line video advertisement, Rolf Skyberg, social capital, Tara Hunt, web 2.0 | Tagged , , , , , , , | 7 Comments

20 Bln reasons to get advertisement right

I do not dislike advertisement. If you are a regular reader of my posts, then you might get that impression. For example, I have started a countdown for the downfall of Facebook when they first mentioned their stealth ad system. … Continue reading

Posted in Facebook, Google, John Battelle, on-line advertisement, social capital, Social Graph, Social Networks Invitations Fatigue, SocialAds, Tara Hunt, Uncategorized, web 2.0 | Tagged , , , , , , , , , | 9 Comments

The flaws in web 2.0 and how to correct them part 2

After I wrote my earlier post called “The flaws in web 2.0 and how to correct them” I was surprised by the really positive replies and also the quality of the discussion that seems to have been triggered by it. … Continue reading

Posted in emotions, Facebook, friends, future of advertisement, on-line advertisement, OpenID, sharing, social capital, social networks, true interaction | Tagged , , , , , , | 5 Comments

Tara Hunt video presentation on Social Capital at Eday

Just saw a very nice and complete overview of all the different presentations at Eday in the Netherlands. Thanks to Frank Janssen of FrankWatching for this. One that stands out for me is the presentation by Tara Hunt, called “how … Continue reading

Posted in community marketing, Rolf Skyberg, social capital, Tara Hunt | Tagged , , , | Leave a comment