Category Archives: SocialAds

Two falses do not make a right

If a woman is raped, do you feel it’s her fault because she was dressed sexy and flirting a bit? If a tourist gets mugged on the streets of New York, would you agree that it’s his own fault because … Continue reading

Posted in on-line advertisement, privacy, sharing, social networks, SocialAds | Tagged , , , | 2 Comments

How friend recommendations can make or break trust

Friend recommendations are becoming increasingly important in commercial transactions. They come in different forms using different technologies. The thought behind them is simple. When someone you know endorses (‘likes” is the buzz word nowadays) some advertisement/product/service/brand you will be more … Continue reading

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Posted in advertisement, social media, SocialAds | Tagged , , , | 3 Comments

Facebook popularity will decline because of a wrong business model

In Dutch culture people rarely stand out of a crowd. There are a lot of sayings that (badly translated) essentially say something like: “just act normal, that’s crazy enough”, or “don’t stick your head out”. We all try to fit … Continue reading

Posted in advertisement trap, Beacon, Facebook, Facebook application, Firefox, Microsoft, Rolf Skyberg, Social Graph, social networks, SocialAds, Uncategorized | Tagged , , , , , , , , , | 7 Comments

Think opposite, or keep on dreaming?

Sometimes when you look at a specific situation or problem it helps to think opposite. When you think opposite or try to do things entirely against existing rules it helps you to understand the system or to find new ways … Continue reading

Posted in Big Brother is watching you, business model, Customer Value, freedom, future of advertisement, search, social networks, SocialAds, web 2.0 | Tagged , , , , , , , | 5 Comments

We need a revolution in ads, but this ain’t it yet

The Wall Street Journal just published an article written by  Esther Dyson, called “the Coming Ad Revolution”. It is an interesting article. I think Ms Dyson starts out right when she discusses the current bombardments of ad pressure that ultimately … Continue reading

Posted in Beacon, behavioral targeting, Esther Dyson, Facebook, Google, on-line advertisement, revolution, search, SocialAds, web 2.0 | Tagged , , , , , , , , , | 3 Comments

Social networking may be declining, social interaction won’t

I read a Business Week article this morning which suggests that the current MySpace generation is becoming fed up with the ad bombardments on the site. They seem to be spending less time on MySpace because of it. A quote … Continue reading

Posted in advertisement, Beacon, Facebook, Friendfeed, Google, myspace, social interaction, social networks, SocialAds | Tagged , , , , , , , , | 11 Comments

Current web 2.0 thinking is mediocre, lazy, and opportunistic

I had a great time reading though blog posts this morning. I am going to try and combine a few of the things I read and explain to you why web 2.0 thinking is becoming more and more mediocre. Let’s … Continue reading

Posted in business model, Doc Searl, Facebook, Howard Linzon, Jordan Mitchell, on-line advertisement, social networks, SocialAds, web 2.0 | Tagged , , , , , , , | 3 Comments

Freedom to the people (part 2)

In a previous post I talked about some major changes I would like to see happening to the current web. The most important aspect of that is to provide the user freedom again. I said: More than 2006, when Time … Continue reading

Posted in Alexander van Elsas, Beacon, business model, Data Portability, Facebook, Flickr, freedom, interaction, on-line advertisement, privacy, Real life, social networks, SocialAds, Uncategorized, user centric web, web 2.0, web 3.0 | Tagged , , , , , , , , , | Leave a comment

The art of becoming successful

Fred Wilson has written 2 excellent posts on his personal success/failure rate as a venture capitalist, and on the reasons why early stage ventures fail. It is good reading material, especially if you are not in the venture capital business … Continue reading

Posted in Beacon, business model, Facebook, Fred Wilson, Jim Collins, on-line advertisement, SocialAds | Tagged , , , , , , , , | Leave a comment

It’s about interaction stupid!

Yesterday I wrote about the problem I have with the Facebook business model (actually, it is a web 2.0 business model flaw).  I am not concerned about advertisement in general. Advertisement is fine. It is a way for a brand … Continue reading

Posted in business model, Facebook, on-line advertisement, Social Graph, social networks, SocialAds, Uncategorized, user centric web, web 2.0 | Tagged , , , , , , | 5 Comments

Getting the turkey ready for Thanksgiving

A lot of fuzz this morning about Facebook’s SocialAds and Beacons. Charlene Li from Forrester got her first personal, unexpected and unwanted encounter with Facebook ads as she found to her surprise that in her Facebook newsfeed there was a … Continue reading

Posted in Beacon, Facebook, MoveOn.org, on-line advertisement, Social Graph, SocialAds, web 2.0 | Tagged , , , , , , | 2 Comments

20 Bln reasons to get advertisement right

I do not dislike advertisement. If you are a regular reader of my posts, then you might get that impression. For example, I have started a countdown for the downfall of Facebook when they first mentioned their stealth ad system. … Continue reading

Posted in Facebook, Google, John Battelle, on-line advertisement, social capital, Social Graph, Social Networks Invitations Fatigue, SocialAds, Tara Hunt, Uncategorized, web 2.0 | Tagged , , , , , , , , , | 9 Comments

Every generation needs a new revolution

Facebook and Google are getting a lot of attention these days. Everyone, including myself, seems to have a take on it and the urge to write about it. It is time to step back, observe and try to understand what … Continue reading

Posted in advertisement trap, Android Mobile OS, Dave Winer, Facebook, Mark Zuckerberg, OpenSocial, revolution, Rolf Skyberg, social networks, SocialAds, Tim O'Reilly, web 2.0 | Tagged , , , , , , , , , | 3 Comments

The myth of SocialAds, Beacon and Insights: it ain’t gonna work!

The countdown continues. After I decided to write a post on the downfall of Facebook as their stealth ad system is being revealed, we are now on another day after. The day after Mark Zuckerberg announced his 3 way ad … Continue reading

Posted in advertisement trap, business model, community marketing, Facebook, Mark Zuckerberg, social networks, SocialAds, Uncategorized, user centric innovation, web 2.0 | Tagged , , , , , , , , , | 4 Comments

Google hits back hard with its OpenSocial plans but will the user benefit?

Well, there it is. TechCrunch reported it first (but everyone else has the same scoop!). Google is now revealing its social networking plans. Under the projectname OpenSocial, Google will launch a new set of APIs that application developers can use … Continue reading

Posted in API, Facebook, Google, myspace, OpenSocial, Social Graph, social networks, SocialAds, web 2.0 | Tagged , , , , , , , , | 9 Comments