Category Archives: SocialAds
Two falses do not make a right
If a woman is raped, do you feel it’s her fault because she was dressed sexy and flirting a bit? If a tourist gets mugged on the streets of New York, would you agree that it’s his own fault because … Continue reading →
How friend recommendations can make or break trust
Friend recommendations are becoming increasingly important in commercial transactions. They come in different forms using different technologies. The thought behind them is simple. When someone you know endorses (‘likes” is the buzz word nowadays) some advertisement/product/service/brand you will be more … Continue reading →
Facebook popularity will decline because of a wrong business model
In Dutch culture people rarely stand out of a crowd. There are a lot of sayings that (badly translated) essentially say something like: “just act normal, that’s crazy enough”, or “don’t stick your head out”. We all try to fit … Continue reading →
Think opposite, or keep on dreaming?
Sometimes when you look at a specific situation or problem it helps to think opposite. When you think opposite or try to do things entirely against existing rules it helps you to understand the system or to find new ways … Continue reading →
We need a revolution in ads, but this ain’t it yet
The Wall Street Journal just published an article written by Esther Dyson, called “the Coming Ad Revolution”. It is an interesting article. I think Ms Dyson starts out right when she discusses the current bombardments of ad pressure that ultimately … Continue reading →
Social networking may be declining, social interaction won’t
I read a Business Week article this morning which suggests that the current MySpace generation is becoming fed up with the ad bombardments on the site. They seem to be spending less time on MySpace because of it. A quote … Continue reading →
Current web 2.0 thinking is mediocre, lazy, and opportunistic
I had a great time reading though blog posts this morning. I am going to try and combine a few of the things I read and explain to you why web 2.0 thinking is becoming more and more mediocre. Let’s … Continue reading →
Freedom to the people (part 2)
In a previous post I talked about some major changes I would like to see happening to the current web. The most important aspect of that is to provide the user freedom again. I said: More than 2006, when Time … Continue reading →
The art of becoming successful
Fred Wilson has written 2 excellent posts on his personal success/failure rate as a venture capitalist, and on the reasons why early stage ventures fail. It is good reading material, especially if you are not in the venture capital business … Continue reading →
It’s about interaction stupid!
Yesterday I wrote about the problem I have with the Facebook business model (actually, it is a web 2.0 business model flaw). I am not concerned about advertisement in general. Advertisement is fine. It is a way for a brand … Continue reading →
Getting the turkey ready for Thanksgiving
A lot of fuzz this morning about Facebook’s SocialAds and Beacons. Charlene Li from Forrester got her first personal, unexpected and unwanted encounter with Facebook ads as she found to her surprise that in her Facebook newsfeed there was a … Continue reading →
20 Bln reasons to get advertisement right
I do not dislike advertisement. If you are a regular reader of my posts, then you might get that impression. For example, I have started a countdown for the downfall of Facebook when they first mentioned their stealth ad system. … Continue reading →
Every generation needs a new revolution
Facebook and Google are getting a lot of attention these days. Everyone, including myself, seems to have a take on it and the urge to write about it. It is time to step back, observe and try to understand what … Continue reading →
The myth of SocialAds, Beacon and Insights: it ain’t gonna work!
The countdown continues. After I decided to write a post on the downfall of Facebook as their stealth ad system is being revealed, we are now on another day after. The day after Mark Zuckerberg announced his 3 way ad … Continue reading →
Google hits back hard with its OpenSocial plans but will the user benefit?
Well, there it is. TechCrunch reported it first (but everyone else has the same scoop!). Google is now revealing its social networking plans. Under the projectname OpenSocial, Google will launch a new set of APIs that application developers can use … Continue reading →