Tag Archives: Customer Engagement

Customer engagement improves the First Use Experience

[disclaimer: this post is related to the experiences I have at my job at http://www.glubble.com] The most difficult thing to grasp when you are trying to build a consumer or mainstream service on the web is the notion that everyone … Continue reading

Posted in Customer Engagement, First Use, Glubble for Families, Uncategorized | Tagged , , | 4 Comments

Marketeers are idiots

There seems to be some discussion on TechMeme about a research report just released by Burst Media. The report describes the behavior of consumers watching on-line video and their perception to advertisement placements within it. Research results, can we call … Continue reading

Posted in Customer Engagement, Customer Experience, Customer Value, on-line video advertisement, Rolf Skyberg, social capital, Tara Hunt, web 2.0 | Tagged , , , , , , , | 7 Comments