Tag Archives: entrapment

Why Google will win: entrapment in the iPhone is a failing long-term strategy

Entrapment can be an effective strategy when you are building up a business. Marketers tend to call that customer lock-in. From the perspective of the business this sounds like a great thing to do. Hook the customer to your business … Continue reading

Posted in Android Mobile OS, Apple, human behavior, iPhone | Tagged , , , , , | 16 Comments