Tag Archives: marketeer

On Apple, Facebook, Google, Whuffie and why customer lock-in sucks

What is the difference between customer lock-in and customer value It’s huge! Customer lock-in is a marketeers wet dream. It is a bonus received at the end of the year. It is an internally focused measurement. It is EGO. If … Continue reading

Posted in Apple, business model, customer lock-in, Customer Value, Facebook, freedom, Google, social media, Uncategorized | Tagged , , , , , , | 1 Comment