Tag Archives: on-line advertisement

Why trying to make add block users feel guilty will never work

Ars Technica has a post up in which they argue that ad blocking software seriously hurts their main revenue stream (advertisement). A quote from that post: My argument is simple: blocking ads can be devastating to the sites you love. … Continue reading

Posted in advertisement trap, business model, on-line advertisement, user centric web | Tagged , , , | 16 Comments

The difficulty I have with privacy controls on Facebook

I’m not a regular user of Facebook. I’ve joined a long time ago, have given it a few tries and then stopped using it. There are many reasons I don’t use it. I’ve written a post a long time ago … Continue reading

Posted in business model, Facebook, on-line advertisement, privacy, Social Advertisement | Tagged , , , , | 2 Comments

Web 2.0 progress is held back by Web 1.0 business models

I’ve often wondered how web 2.0 is really different from web 1.0. Most seem to agree that web 2.0 was an evolution in which we went from portals and destination to data and interactions. Web 2.0 is about interaction, social … Continue reading

Posted in advertisement trap, business model, customer lock-in, on-line advertisement, user centric web, web 2.0 | Tagged , , , , | 20 Comments

It is naive to think our online lives are not connected to real-life

There seems to be a strange disconnect between our online and offline lives. Different rules, norms and values seem to apply. It is as if our online personality is not connected to our real life. We act differently and feel … Continue reading

Posted in human behavior, on-line advertisement, privacy, social media, social networks | Tagged , , , , , | 9 Comments

Facebook may become the next online ‘smoking’ addiction

What if Facebook becomes the new web? This could become a reality for many users worldwide, given their unbelievable growth of 600.000 new users every day. Facebook already has 140Mln registered users. If they continue to grow at this rate … Continue reading

Posted in Uncategorized | Tagged , , , | 9 Comments

Google proves that everyone else executes online advertisement strategies poorly

A few posts drew my attention this morning. First, Nick Carr points out that Google is changing the way the web appears, depending on whether or not you are using the Google search engine: First Click Free allows publishers that … Continue reading

Posted in business model, free business model, Freemium, Google, web 2.0 | Tagged , , , | 6 Comments

How 475Bln customer views can lead to ZERO value

I noticed a TechCrunch article this morning talking about lay-offs at one of the top 5 advertisement networks Adbrite. It’s always sad when a company has to let people go, but that wasn’t really what drew my attention. It was … Continue reading

Posted in business model, on-line advertisement, web 2.0 | Tagged , , , | 16 Comments

A shakeout of unhealthy advertisement sponsored web 2.0 businesses

There is some talk this morning on the possibility of on-line advertisement collapsing due to the current financial crisis. Svetlana Gladkova notes that when looking back at the Great Depression advertisement spent remained healthy and asks herself if we are … Continue reading

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Posted in business model, on-line advertisement, shakeout, web 2.0 | Tagged , , , | 2 Comments

The best business models focus on user value

Fred Wilson just wrote a post called Free versus Paid. In it he says: It’s much better, in my opinion, to go with the freemium model, give a version of the service away for free to all comers, get a … Continue reading

Posted in Fred Wilson, Freemium, on-line advertisement, user centric web | Tagged , , , | 10 Comments

Beacon and other forms of advertisement have no place in Social Interaction

Facebook is bringing us back Beacon again. According to Nick over at All Facebook Beacon had not really disappeared. It was just less intrusively in sight. A little storm appeared on Techmeme over it.. For the very few of you … Continue reading

Posted in Beacon, Facebook, on-line advertisement, social networks, user centric web | Tagged , , , , | 3 Comments

Who am I to say Robert Scoble and Mark Cuban are wrong?

Just read two excellent posts on the advantage of long term video. I first read Robert Scoble’s analysis who then pointed me to another good article by Mark Cuban. Robert says that long video will win over short video big … Continue reading

Posted in Hulu, Mark Cuban, on-line video advertisement, Robert Scoble, YouTube | Tagged , , , , , | 10 Comments

Advertisement holds web 2.0 in a death grip

Scott Karp has written a good post on why traditional advertisement fails on the web. I am not sure if I agree with all of his observations/explanations, but I do like his take on it. In the end it boils … Continue reading

Posted in business model, Facebook, Google, scott karp, Tim O'Reilly, web 2.0 | Tagged , , , , , , | 11 Comments

Think opposite, or keep on dreaming?

Sometimes when you look at a specific situation or problem it helps to think opposite. When you think opposite or try to do things entirely against existing rules it helps you to understand the system or to find new ways … Continue reading

Posted in Big Brother is watching you, business model, Customer Value, freedom, future of advertisement, search, social networks, SocialAds, web 2.0 | Tagged , , , , , , , | 5 Comments

We need a revolution in ads, but this ain’t it yet

The Wall Street Journal just published an article written by  Esther Dyson, called “the Coming Ad Revolution”. It is an interesting article. I think Ms Dyson starts out right when she discusses the current bombardments of ad pressure that ultimately … Continue reading

Posted in Beacon, behavioral targeting, Esther Dyson, Facebook, Google, on-line advertisement, revolution, search, SocialAds, web 2.0 | Tagged , , , , , , , , , | 3 Comments

Current web 2.0 thinking is mediocre, lazy, and opportunistic

I had a great time reading though blog posts this morning. I am going to try and combine a few of the things I read and explain to you why web 2.0 thinking is becoming more and more mediocre. Let’s … Continue reading

Posted in business model, Doc Searl, Facebook, Howard Linzon, Jordan Mitchell, on-line advertisement, social networks, SocialAds, web 2.0 | Tagged , , , , , , , | 3 Comments

Freedom to the people (part 2)

In a previous post I talked about some major changes I would like to see happening to the current web. The most important aspect of that is to provide the user freedom again. I said: More than 2006, when Time … Continue reading

Posted in Alexander van Elsas, Beacon, business model, Data Portability, Facebook, Flickr, freedom, interaction, on-line advertisement, privacy, Real life, social networks, SocialAds, Uncategorized, user centric web, web 2.0, web 3.0 | Tagged , , , , , , , , , | Leave a comment

The art of becoming successful

Fred Wilson has written 2 excellent posts on his personal success/failure rate as a venture capitalist, and on the reasons why early stage ventures fail. It is good reading material, especially if you are not in the venture capital business … Continue reading

Posted in Beacon, business model, Facebook, Fred Wilson, Jim Collins, on-line advertisement, SocialAds | Tagged , , , , , , , , | Leave a comment

Anyone care for a free lunch?

Chris Anderson, of the long tail, wrote a nice post about the “free” business model. He gets a lot of questions on that, as people are often confused how it works (someone has to pay the bill, and someone has … Continue reading

Posted in Beacon, Chris Anderson, Facebook, on-line advertisement, social networks, the Long Tail | Tagged , , , , , , | Leave a comment

It’s about interaction stupid!

Yesterday I wrote about the problem I have with the Facebook business model (actually, it is a web 2.0 business model flaw).  I am not concerned about advertisement in general. Advertisement is fine. It is a way for a brand … Continue reading

Posted in business model, Facebook, on-line advertisement, Social Graph, social networks, SocialAds, Uncategorized, user centric web, web 2.0 | Tagged , , , , , , | 5 Comments

Let Facebook be a data hog. User centric thinking will win in the end

Facebook is under fire, this time over data portability. A lot of debate is going on right now, but few address, in my opinion, what is the real issue. More on that further down the post, first a short overview … Continue reading

Posted in business model, Data Portability, Facebook, Jason Calacanis, on-line advertisement, Social Graph, social networks, Uncategorized, web 2.0 | Tagged , , , , , , , | 7 Comments