Well the countdown has started. While the blogging and advertisement community seems exhilarated about the plans Facebook is about to reveal monetizing not only their user profile base but also the relations between its users (what is being called a social graph), I remain a skeptic of this move.
Ads and promotions in a personal space just do not work very well together. Imagine yourself hanging out with a friend in a bar and you are constantly distracted from your talk by the bartender waiving a poster in our face saying that the next Heineken sponsored concert of your favorite band is coming to town. What would you do? Embrace the barman for being so thoughtful, or leave his joint to get a beer somewhere else? Or imagine putting on your make up at home or somewhere in a bathroom and in the mirror there are these constant flashes of companies trying to get you to use a better product because it will make you look good (how does that make you feel)? Or, you are sending your friend a picture of the two of you together romancing in a beautiful restaurant somewhere in Paris, sponsored by “Nokia connecting people”.
It just won’t do! I am going to make a fool out of myself and predict the downfall of Facebook and the likes for pulling the advertisement trick on us. The countdown has started, lets see how long it takes for the user base to start moving to another place with no ads.